Modern Rental Living
The Pacifica offers purpose-built rental apartments designed for contemporary lifestyles in a prime downtown location.

Rising as a cornerstone of Campbell River's revitalized downtown, The Pacifica introduces modern purpose-built rental living to Shoppers Row.
This significant development is a key component of the City's 'Reimagine the Row' initiative, shaping the future of downtown living.
The Pacifica is a forthcoming development by Seymour Pacific Developments Ltd. and Broadstreet Properties Ltd., integral to Campbell River's ambitious 'Reimagine the Row' project. The site at 1342 Shoppers Row, formerly home to the Harbourside Inn, saw demolition begin in January 2026 to pave the way for this modern structure. This project is designed to introduce much-needed middle-income rental housing to the city, alongside new commercial and retail spaces at ground level, fostering a more vibrant downtown.
Anticipated for a Q1 2027 launch, The Pacifica will offer 184 new rental units, contributing significantly to the local housing supply. While specific residential amenities are yet to be fully detailed, the building is poised to offer a contemporary living experience within a revitalized urban setting, directly contributing to the animation of Shoppers Row.
The Pacifica offers purpose-built rental apartments designed for contemporary lifestyles in a prime downtown location.
As a key part of the 'Reimagine the Row' project, The Pacifica is central to the revitalization of Campbell River's City Centre.
This building is a brand-new development, with construction expected to be completed by Q1 2027.
Developed by Seymour Pacific Developments Ltd. and Broadstreet Properties Ltd., known for multi-family residential projects.
The Pacifica will feature residential units above ground-level commercial and retail spaces, enhancing urban convenience.
With 184 units, The Pacifica will significantly contribute to Campbell River's middle-income rental housing market.
Stand at the end of the Discovery Fishing Pier on a summer evening and you'll see what made this town. Rods lean over the rail, a seiner idles past toward the open water, and the current in Discovery Passage moves faster than most rivers. The pier opened in 1987 as Canada's first purpose-built saltwater fishing pier, and it's still free, open around the clock, and busy with locals who'd rather cast here than anywhere else.
Back on land, Shoppers Row is the city's original main street. Long-running family businesses, outfitters and a bakery that's been feeding the town for years sit next to newer arrivals: a coffee roaster, a sandwich counter with a line out the door at noon, sushi and taprooms. The Campbell River Art Gallery and the Tidemark Theatre, a 1940s movie house, sit a block apart, and on summer nights Spirit Square fills up for free outdoor concerts.
History here is close to the surface. The Maritime Heritage Centre houses the BCP45, the seine boat that appeared on the back of the Canadian five-dollar bill, and carved poles stand along the waterfront walk between the hotels and the marina. A short walk south, the Museum at Campbell River tells the longer story of the Laichwiltach peoples, the canneries and the logging camps.
Life at The Pacifica means experiencing the best of downtown Campbell River, with modern comforts and urban conveniences at your fingertips.
Living at The Pacifica means the natural beauty of Campbell River is truly at your doorstep. The building's location on Shoppers Row is just a block away from the ferry terminal and the city center, offering easy access to the waterfront. Residents can enjoy leisurely strolls along the Campbell River Seawalk, taking in the ocean views and fresh air. Nearby parks and green spaces provide opportunities for relaxation and recreation, making it simple to incorporate outdoor activities into daily life.
The area is well-suited for those who appreciate being close to the water, with opportunities for walking, cycling, and enjoying the coastal environment. The revitalized downtown aims to enhance public spaces, further integrating outdoor enjoyment into the urban fabric.
1342 Shoppers Row, Campbell River, BC, in Downtown / City Centre.